What is Social Media Marketing ?

I have learnt social media module from the digital scholar where i have taken online digital marketing course.I would like to tell that Sorav jain is the founder of Digital Scholar and he also runs a company Echovme.Sorav jain is the brand name among the Youth so i would like to share his website https://soravjain.com/ you can go through it personally if any one wants to know more about him.

Social media marketing is a social media platform in which we try to connect with the audience to build our brand, increase sales, and increase website traffic. It is an amazing platform where we can share our posts, engage our customers, build our social media profiles, analyze results, and run social media ads.

The major social media platforms are Facebook, Twitter, Instagram, Pinterest, YouTube, and Snapchat. There are different tools also that will help brands to grow their social media presence and build their brand. Tools will help you to get the most out of the results from social media platforms

Overview of Social media marketing

Social media marketing earlier used to be just publishing the content. Slowly social media marketing has been updated in recent years so much that now we can use social media platforms to spread awareness about our brand, convert sales and we can also increase repeat purchases from Instagram.

Instagram is a very useful platform nowadays, after the TikTok ban in India. Most of the features come from Instagram. We can also measure our Instagram insights and Instagram analytics. If we had promoted or run any ad we can also target the audience of our preference according to our brand.

 Pillars of Social Media Marketing

1. Strategy

Before publishing any post or creating it, we need to strategize our plan for social media.

What are our goals?

First, we need to decide our goals, whether we need to spread awareness of our brand, or we need to increase website traffic or sales. These are the aims of any business owner who creates or puts a vision about growing their brand first.First, we need to check which platform is good for us, and where are our target audience active. So we need to analyse our content on different platforms such as Facebook, Linked In,Twitter, and Instagram these are majorly used platform by businesses

2.Planning and Publishing

Sharing content on social media should not be spontaneous. It should be planned earlier only on which content you have to post it is more likely should be of creating a content calender and accordingly day wise you can share it on social media.

Content calendar should be made either on a weekly base or monthly basis because you don’t have to be a mess about what I need to post today, tomorrow, or the day after. Once planning is done whether reel, video, or carousel will I need to post, you even need to decide on the caption also before.

Social media scheduling tool

Create social content in advance and plan a posting schedule time earlier for multiple accounts.
We can publish content at a pre-defined time. We can create and schedule content in multiple batches to avoid any interruption.

Social media analytic tool

Social media analytic tool is the tool in which we can analyze our report, and track our insights and performance of our post. Specialize social media tools not only give us a smaller picture of our post how it performs and all. Social media analytical tool gives us an idea of the bigger picture of it. If we are running a business and create our brand on social media then customers also like our products and try to purchase from them and it can increase our company sales and conversion.

Social media chatbot

Social media chatbots are virtual robots with send automated messages between followers and brands. Responds instantly to simple inquiries by customers.Provides customer support by automated generating messages when you are not in the office etc.

Instagram marketing tool

Instagram marketing tools can be used to edit photos and reels.To create a specialized layout and design template.
Instagram marketing tool can be effective in managing campaigns and even can be approached to influencers
Instagram allows us to showcase our talent in IGTV, reels, photos, carousals, stories, and many more.IGTV can help us to shoot long form of videos. The content can be helpful, informational, quiz, poll, entertaining, etc.

Facebook marketing tool

Facebook marketing tool manages the Facebook campaigns run by us. Facebook campaigns can be lead generation, engagement campaigns, display campaigns, etc.Campaigns can be run according to what results we want from them. If we are running and lead campaign then it will bring leads to our company website page and even we can try to increase our sales of the company. Engagement campaigns will bring views to our videos, and reels it try to increase more views.

Twitter marketing tool

Twitter marketing tool helps to manage your presence on Twitter. You can manage multiple accounts from a single tool. Twitter is important for writing debate issues or political issues. Twitter is the writing platform for brands. Monitor competitor accounts without following them.

Linkedin marketing tool

LinkedIn marketing tool is for businesses to create a strong network in businesses.LinkedIn marketing tool also helps us to know what type of content is been posted on LinkedIn.We can analyze the LinkedIn account from which will know how many entrepreneurs, and brands are connecting with us. It is also a great platform for freelancers. Even those who want to work as a ghostwriter help the company to increase the brand presence of their company. LinkedIn is also nowadays a much more upgraded platform for startups and students who want to earn.LinkedIn helps to find jobs for our background. We can create networks according to our designation.

Conclusion

“Practising and learning is simaltaneously a key factor.”

Social media marketing is been done by every company. Everyone wants their brand should get worldwide, they want to spread awareness of their brand. Even companies hire influencers to spread word of mouth about their company brand. Not only these people are earning from social media platforms. Any normal person who wants to create their image wants to earn from this platform they try to create their content regularly and post it on social media accounts.

For eg, if someone wants to earn money from YouTube it is not that easy for anyone to earn directly as a business also takes time to establish then your content to consume by people is also not that easy. If someone is creating entertaining content some people are just watching their entertaining content. Bigg Boss winner Elvish Yadav is not famous but he became famous by posting content on YouTube also we need to be loyal to our content by posting consistently, making content that might people love to watch, etc.

Social media famous influencer Manisha Rani is also popular on the Instagram platform. She is also been regularly sharing unique content with their fans which made her get a show of Bigg Boss.

Please check out the Digital scholar Homepage link https://digitalscholar.in/

Please Check out Other Blog https://harshazore.com/blog-20-seo-agencies-in-vashi/

Social Media Link https://www.youtube.com/@harshazore09